[Download] "Empirical Generalisations in Marketing: An In-Depth Analysis of the Concept." by Academy of Marketing Studies Journal " Book PDF Kindle ePub Free
eBook details
- Title: Empirical Generalisations in Marketing: An In-Depth Analysis of the Concept.
- Author : Academy of Marketing Studies Journal
- Release Date : January 01, 2001
- Genre: Business & Personal Finance,Books,
- Pages : * pages
- Size : 250 KB
Description
INTRODUCTION This paper is a beginning attempt to define the concept of "empirical generalisation" (EG). Although there is no standard way to define a term, texts in logic such as Copi (1982) and Manicas and Kruger (1976) provide useful introductions which can be adapted to define empirical generalisations.
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